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ARGUS DATA INSIGHTS Holding AG acquires Augure Corporate France S.A.S. paprico ag supports the buyer as financial and transaction advisor.

ARGUS DATA INSIGHTS Holding AG today announced that it has acquiredAugure Corporate France S.A.S. of Paris from LaunchMetrix. paprico ag supportsthe buyer as financial and transaction advisor. Furthermore, Peter Letter of paprico ag is appointed as Chairman of the Board of Augure to accompany the integration of the new acquisition. Augure is a French and Spanish leader in software as a service (SaaS) and tools for public relations and communication workflow. Augure’s software and data insights help more than 500 customers in public relations, communication and public affairs to manage their reputation. ARGUS DATA INSIGHTS is adding PR- and communication workflow software to its media monitoring and analysis offering. Further, ARGUS expands into two new geographic markets and strengthens its software business with new offerings for its broad customer base in the DACH region.

About Augure Corporate S.A.S.: Augure employs 30 specialists in France and Spain, primarily in the areas of software development, sales and customer success management. More than 500 corporate clients use Augure’s software platform with workflow management and data insights tools in the areas of PR, communication and public affairs. One of the strengths of Augure’s SaaS platform is the full compliance with the General Data Protection Regulation of the European Union. The core functions of Augure’s platform are importing, centralizing and managing media contacts; distribution and management of media releases; organization and tracking of events with media and key opinion leaders; management of vehicle fleets for media test drives; integration of media clippings and online content from various providers and analysis of the impact of media campaigns. Augure looks back on almost two decades of experience in the market and has since constantly invested in software development and building a strong market presence.

About ARGUS DATA INSIGHTS Holding AG: ARGUS DATA INSIGHTS Holding AG is the leader in media monitoring and analysis services in the DACH region. It employs more than 500 employees in Switzerland and Germany.

Attachments:

2020-07-21_ARGUS DATA INSIGHTS_media release_acquisition Augure_english.pdf

Published:

21/07/2020

(295 Worte)

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